Aarhus Havn
New times, new opportunities was the headline both for Port of Aarhus' new business strategy and a new corporate visual identity.
The Port of Aarhus stands on the shoulders of a strong brand and a history going all the way back to the age of the vikings. For years a landmark for the city of Aarhus and Danish business alike.
A new visual identity and logo had to hold on to part of that core identity, while showing an innovative Port that moves with the times and adapts to new trends and market conditions.
Most of all, the visual lift had to support a new, strong and ambitious strategic direction: Port of Aarhus as a forward-looking and modern company.
