BMW Financial Services
Designing BMW's leasing platform means working inside one of the world's most disciplined visual identities and making users easily find their dream car.
BMW Financial Services is the financing company behind the leasing and financing platforms for BMW and MINI. Since 2019, Klean has been their agency partner. I designed the BMW site, working within BMW's international CVI and guidelines to make it easy for leasing customers to find information and prices online.
BMW and MINI share a technical foundation, one scalable platform, engineered by the team at Klean, where updates roll out across all sites at once. Designing for BMW meant implementing the brand's strong and well known visual identity onto a site with recognisable navigation, inspiring imagery and an experience that's effortless to move through while making sure that future customers have all information needed to convert into a sale at their local dealer.
